Buffer's Guide to the YouTube Algorithm | YMH Creator Roundup



Creator Roundup

Top stories for bloggers, newsletter writers, and content creators.


Every Friday, we share five of our favorite content creation articles, videos, podcasts, or posts.

If there is an article you think should be included in this roundup, please reply with a link.

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No. 1: Buffer's Guide to the YouTube Algorithm

Understanding the YouTube algorithm is crucial for new content creators aiming to boost their visibility.

The algorithm prioritizes user engagement metrics such as watch time, likes, and feedback to recommend videos.

To optimize your content, create engaging videos that hold viewers' attention and encourage interaction.

Remember to optimize your video titles, descriptions, and thumbnails, too.

Diversifying your content formats and directly engaging with your audience through comments and community posts can also enhance your growth and discoverability on the platform.


No. 2: Ricky Zhang Wanted to Build a $5M Creator Business in 2024

In this episode of The Billion Dollar Creator podcast, Nathan Barry and Ricky Zhang discuss growing a content creation business into the millions and beyond.

One of the critical moments early in the podcast is when Barry makes a connection. Content creators have attention. They get to decide where they focus that attention, and ultimately, they earn the most money when they can sell their own products.

Sponsorships, advertising, affiliate income, and similar are important, but to grow a large content business, you need products too.


No. 3: How Writing On The Internet Made Dan Koe A Millionaire

In the video "How Writing Made Me A Millionaire," Dan Koe shares his journey to financial success, emphasizing the power of writing and digital products.

Koe argues that attracting traffic through content creation and pairing it with a product or service is a straightforward formula for making money.

Starting with client work, he quickly realized that freelancing and building an agency were not his passions. Instead, he shifted to creating digital products like web design templates and educational content, which allowed him to control his time and income, working just a few hours a day on projects he truly enjoyed.


No. 4: A Manifesto For Content Creators

Josh Spector's "A Manifesto for Content Creators," posted on June 17, 2024, offers a comprehensive guide for those aspiring to make their mark in the digital world.

Fundamental principles include perseverance, originality, and community building. The manifesto emphasizes the importance of developing a unique voice, learning from the masters, and continually creating content. It also advises embracing failure and success, patience, and valuing supporters.

The manifesto encourages content creators to define their own success, avoid jealousy, and create value for others. It stresses the significance of adaptability, honesty, and maintaining good relationships within the industry. Creators are urged to work hard, charge for their work eventually, and understand their strengths. Ultimately, it highlights that while the competition is vast, each creator's individuality is their greatest asset.


No. 5: The Publish Press Says Creators Are Downsizing

In its June 19, 2024, newsletter, The Publish Press reported that Joseph "J-Fred" Fredrick, co-founder of the successful YouTube channel Team Edge, is embarking on a new venture after taking nearly a year off.

Team Edge, which he started with his relatives Matthias and Bryan in 2015, grew to 7.5 million subscribers and 3.6 billion views. In October 2023, Fredrick announced his departure from the channel, citing a mutual decision to move on after years of content pivots to address declining viewership.

Fredrick's new project, the DIY channel Man Made, documents the creation of his "dream" garage workshop, which will serve as the base for his future content. This transition reflects a broader trend among YouTube creators in 2024, where many are redefining their careers rather than retiring.

For Fredrick, this means downsizing and focusing on a specialized niche, while others like MatPat and Tom Scott pursue larger creative projects with less frequent on-camera appearances.


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