Standing on the giants' shoulders is the idea that we all benefit from the writers and work that comes before us. My PAST Standing on The Giants' Shoulders Sometimes, when I sit down to type an article, I feel like I have nothing of value to add and nothing new to say. Does the universe truly need another article about copywriting? Maybe you've experienced that feeling, too. Content creators —particularly those who write— have three options. We can inform, entertain, or help our audience. But...
6 days ago • 5 min read
Top stories for bloggers, newsletter writers, and content creators. If there is an article you think should be included in this roundup, please reply with a link. No. 1: PGA Woos YouTube Audience The Professional Golf Association is embracing content creators in an effort to attract new audiences with the Creator Classic, a YouTube-focused golf tournament featuring popular creators like Peter Finch and Gabby DeGasperis, according to a Digiday report. Aired on ESPN and YouTube, the event marks...
10 days ago • 5 min read
Programmatic SEO for Bloggers Programmatic SEO uses automation and artificial intelligence to generate long-tail, keyword-rich blog posts and web pages meant to boost organic website traffic and improve a domain's topical authority. Here is why programmatic SEO is helpful. Bloggers have a problem. The best keywords —the succinct phrases folks type or speak into a search engine— are very competitive. Ranking for one of these popular terms is like climbing to the 29,029-foot-high peak of Mount...
13 days ago • 6 min read
Top stories for bloggers, newsletter writers, and content creators. If there is an article you think should be included in this roundup, please reply with a link. No. 1: How to Rank for 50,000 Keywords Using AI Leveraging AI can be a game-changer. Adam Enfroy recently demonstrated how he used AI tools to rank for over 50,000 new keywords on Google, with some articles achieving top-three positions within 48 hours. The core of Enfroy's approach lies in identifying low-competition keywords and...
17 days ago • 6 min read
Want to Write Better? Pick a Fight. A strong point of view makes for better writing. It makes a blog post or email newsletter engaging. In turn, engaging copy creates the opportunity to earn. And we all know that online content creators —particularly bloggers and newsletter authors— seek to earn a living writing. Sometimes, these creators write so that they can sell advertising and sponsorships. Some creators write to engage an audience to sell a course or a community subscription. Sometimes...
20 days ago • 4 min read
Top stories for bloggers, newsletter writers, and content creators. If there is an article you think should be included in this roundup, please reply with a link. No. 1: The Creator Economy Threatens Advertising Agencies The traditional advertising industry is facing a seismic shift, with creative agencies at risk of becoming obsolete, according to a Creative Bloq article. Business leaders like Arthur Sadoun and Rory Sutherland are questioning the future of these agencies as they struggle...
24 days ago • 5 min read
Influencer vs. Creator? Which Term Describes You Best? The terms influencer and creator have, in 2024, nearly become a distinction without a difference. Nonetheless, a precise definition could be just the motivation you need to make your content business a success. The trouble with these two words comes, frankly, from usage. "Too often, marketers conflate the roles of creator and influencer, using the terms interchangeably," wrote Dennis Ortiz and Kenny Gold, who are both from Deloitte...
27 days ago • 4 min read
Top stories for bloggers, newsletter writers, and content creators. If there is an article you think should be included in this roundup, please reply with a link. No. 1: Apple's 30% Cut Is a Big Hit for Patreon Creators Starting in November, Apple will take a 30% fee on Patreon memberships purchased through its iOS app. Patreon is being forced to switch to Apple's in-app purchase system after a 16-month battle to avoid this change, according to Passionfruit. For creators, this means a...
about 1 month ago • 3 min read
Programmatic Advertising Will Dominate Email Newsletter Sponsorships The market for creator newsletter sponsorships will split, bifurcating into long-term endorsements and subscriber-targeted programmatic advertising. Advertisements have been embedded in email messages almost since Ray Tomlinson, an engineer in Cambridge, Massachusetts, sent the first electronic mail message —"QWERTYUIOP"— from one PDP-10 computer to another PDP-10 computer in the same room via the ARPANET in 1971. In spite...
about 1 month ago • 7 min read