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Top stories for bloggers, newsletter writers, and content creators.
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If there is an article you think should be included in this roundup, please reply with a link. |
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No. 1: Diversify or Risk Losing Everything
Relying on a single income stream is a gamble most creators can't afford. Algorithms shift, ad revenue fluctuates, and burnout lurks around the corner.
The top creators in the industry—like Gillian Perkins, Nisha Vora, and Ryan Baustert—pull income from multiple sources. Some hit six or more. Why? More revenue, better stability, and the freedom to step away without the whole thing crashing down.
Digital products, coaching, memberships—each adds another layer of security. If you're not there yet, start small. The key isn't just diversification. It's control. Your business should work for you—not the other way around.
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No. 2: Create More, Share More, Grow — That's How to Market Yourself
Marketing yourself doesn't have to feel like a cringe-worthy sales pitch. The real trick? Make more things, help more people, and share what you know. Quantity leads to quality – the top 5% of creators put out four times more work than the average. Overdeliver so your work gets talked about. Respond to everyone because your current audience is the key to a bigger one. And don't keep your lessons to yourself—teach and share as you go. Folks who give generously get noticed. Want more attention? Focus on the work, not the hype. The results will follow.
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No. 3: Own Your Audience, Not Algorithms
Instagram is pushing its Reels harder than ever, promising more reach for creators, no matter their audience size. The short-form video format keeps users engaged, with billions of shares fueling its dominance. The platform says it's leveling the playing field—rewarding content quality over follower count. But for many creators, the shift feels like just another step toward algorithm-controlled discovery.
A recent Patreon survey confirms the concern: platforms prioritize content over creators, making it harder to build lasting connections. The lesson? Own your audience —email lists, direct communication—anything that keeps the relationship in your hands.
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No. 4: Purpose, Skill, and Profit Drive Bloggers
A professional blogger writes for a living, but money isn't the only motivation. Purpose —the need to put ideas into the world— drives the best bloggers. Writing is part of who they are.
Then there's skill. Some write simply because they can, because years of practice make the words come easier. And yet, money remains central. A professional earns. That's what separates the hobbyist from the business. Purpose fuels the work, skill sharpens it, but revenue keeps it going. Without all three, most bloggers burn out. The trick is to balance them, turning words into both meaning and money.
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No. 5: Mastering Instagram's Algorithm in 2025
Understanding what resonates with your audience means you can double down on what works. Engagement is the game, and Instagram's algorithm plays favorites—rewarding posts that get people liking, commenting, sharing, and saving.
Feed posts, Reels, Stories, and the Explore page all have their own ranking signals, but the rules stay the same: the more interaction, the better. Want to give yourself an edge? Use SEO-friendly captions, harness interactive Stories stickers, and optimize for video views. Instagram isn't about who you know—it's about who reacts. Keep them engaged, and the algorithm will do the rest.
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