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Google Creator Talk, No Answers. | YMH Creator Roundup
Published 5 days ago • 3 min read
Top stories for bloggers, newsletter writers, and content creators.
If there is an article you think should be included in this roundup, please reply with a link.
No. 1: Google Creator Talk, No Answers.
Joshua Tyler calls it a funeral, but it was technically Google's Web Creator Conversation.
Some of the most outspoken indie creators—folks struggling ever since Google's brutal algorithm updates—were invited to air their frustrations. But in typical big-tech fashion, the event turned into a Q&A that somehow only left creators with more questions.
One thing was clear, "diversity of results" is a top priority for the king of internet search.
In Q3 of 2024, the platform earned a jaw-dropping $8.9 billion from advertising revenue, up by $1 billion from last year.
YouTube's TV-centric upfronts helped to boost revenue, cementing YouTube as a major player in TV ad budgets. Creators like Michelle Khare and Rhett & Link, who are crafting TV-ready content, are thriving in this new era.
But it's not just about TV. YouTube's Shorts (those TikTok-inspired, bite-sized videos) are also boosting overall engagement—70% of channels post at least one new video per month.
For creators, this means more opportunities to earn, especially if your content is hitting TV screens.
You're not alone if you've been struggling to rank high for competitive keywords (you know, those goldmine keywords everyone wants but no one can get).
That's where programmatic SEO (pSEO) swoops in. Here's the gist. Instead of manually creating content for hundreds of long-tail keywords, you use automation, data sources, and AI to generate hundreds of blog posts quickly.
These long-tail keywords are much easier to rank for and can still send thousands of visitors your way.
Basically, pSEO lets you craft keyword-targeted blog templates that AI and automation can populate with content. Instead of spending years grinding out blog posts, you can dynamically create long-form posts, bolster your topical authority, and rake in traffic without burning out. Want to start a wine blog? No need to climb Everest with a poodle under your arm. Programmatic SEO is your shortcut.
For content creators, it's a smart way to scale—fast.
Amazon is teaming up with Spotter to make life easier for content creators looking to get their products on the ecommerce giant's platform.
Traditionally, creators had an easier path to selling physical products in stores like Target and Walmart, but Amazon–despite being a massive ecommerce player–has seemed intimidating for many folks.
That's where Spotter comes in. Spotter has already built a reputation by helping creators monetize their old content, but now they're shifting into creator services.
They saw an opportunity and pitched Amazon for a new partnership. Instead of creators struggling to find their way in Amazon's labyrinth, Spotter offers to build the bridge and make connections—for both product sales and content development.
For creators, this could mean stepping into Amazon's world of Prime Video or partnering to sell their products to a global audience. The initiative is brand new, so case studies aren't out yet, but the partnership holds promise for creators looking to grow beyond YouTube or other platforms. And the best part? Spotter won't even take a cut from deals–at least for now—making it appealing for creators trying to level up without losing profit in the process.
Guest blogging—it's hands down one of the most effective ways to boost your blog's traffic, SEO rankings, and credibility, especially if you're just getting started or looking for that extra push.
The key? You're creating free, quality content for someone else's blog (preferably with a bit more reach than yours) and reaping the benefits in return.
By writing guest posts, you build backlinks, direct readers to your platform, and introduce yourself to a potentially new audience.
It's a solid win for both parties. You offer valuable content, and they get fresh material. Done right, guest blogging can snowball into greater authority in your niche, increased visibility, and an overall spike in organic traffic.
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