If You Don't Have a Newsletter, You Don't Have Control | YMH Creator Roundup



Creator Roundup

Top stories for bloggers, newsletter writers, and content creators.


Every Friday, we share five of our favorite content creation articles, videos, podcasts, or posts. If there is an article you think should be included in this roundup, please reply with a link.

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No. 1: If You Don't Have a Newsletter, You Don't Have Control

At minute 25 of this 35-minute monologue, Dan Koe says content creators must have a newsletter if they want to control their audience and opportunities.

Unlike social media, which is decentralized but still controlled by large companies, newsletters provide a secure and direct pathway to followers and give creators direct control over their audience.

Newsletters provide a direct and personal connection with the audience, fostering a stronger relationship. This creates a funnel from beginner to advanced stages and opens up monetization opportunities through promoting relevant products and services. This direct access gives content creators control and makes them feel more engaged and connected with their audience.


No. 2: How To Make REAL Money With Affiliate Marketing

Tim Stoddart shares his top strategy for successful affiliate marketing, underlining the potential for growth and success.

Rather than passively embedding affiliate links in blogs and newsletters, Stoddart advocates for actively booking high-dollar affiliate deals and leveraging webinars to engage your audience.

He recommends focusing on a specific niche, building a substantial email list, and negotiating upfront payments with affiliates. By doing so, content creators can ensure higher conversion rates and meaningful monetization, transforming their email lists into powerful tools for affiliate marketing success.


No. 3: YouTube Algorithm Boosts Small Creators

Sean Cannell highlights a significant shift in YouTube's algorithm that benefits small and new channels.

YouTube is now actively promoting videos from smaller channels on users' home feeds, a move confirmed by YouTube's own data and supported by user surveys. To leverage this opportunity, follow these tips:

  1. Seize the Opportunity. Take advantage of YouTube's current focus on promoting small channels.
  2. Focus on Interest-Based Topics. Create content that aligns with specific interests and trends to attract more viewers.
  3. Optimize Titles and Descriptions. Ensure your video titles and descriptions are clear and optimized to help the algorithm understand and promote your content.
  4. Fix Your Mindset. Maintain a positive and proactive mindset, focusing on opportunities rather than setbacks.

No. 4: ConvertKit becoming Kit Documentary Series

ConvertKit is changing its name to Kit. Just not right now.

According to the company, "The creator economy has evolved a lot since ConvertKit began 11 years ago. And we've evolved with it.

"Our platform has grown far beyond its original function of helping creators like you convert your audience into customers. Today, you use our features to connect, grow, automate, launch, create, earn, and so much more."

The company will rebrand publicly, sharing many of the business's choices in a documentary series.


No. 5: Inside the Unregulated Market for Username Handles

In an emerging digital frontier, the unregulated market for social media username handles is causing a stir, according to Sherwood News.

Desirable handles are now being bought and sold for staggering sums, akin to virtual real estate. However, this booming black market is not without its dark side. Cybercriminals have entered the fray, hacking and extorting users for their coveted usernames, transforming what was once a simple act of online identity into a high-stakes game.


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