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Email Newsletter Advertising has a Scale and Format Problem | YMH No. 51

Email Newsletter Advertising has a Scale and Format Problem Email newsletter advertising has a scaling problem. Sponsorships delivered as native HTML earn everyone more money but are difficult to implement en masse. Display ads are easy but less effective. In fact, with the current state of email newsletter advertising in 2024, it is unlikely that very large advertising agencies and the top-tier brands they represent will make significant investments in creator newsletters as a channel unless...

Top stories for bloggers, newsletter writers, and content creators. If there is an article you think should be included in this roundup, please reply with a link. No. 1: Google is Taking a New Approach to Creator Feedback In a bid to mend fences and listen to creators, Google initiated a series of private meetings after its controversial September 2023 content update, which caused problems for some, if not many, content creators. These sessions aim to foster better communication and gather...

Steal this Ebook Idea to Boost Email Newsletter Subscribers Some of the most successful email newsletter authors employ a subscriber-growth, lead-magnet playbook that consistently delivers new readers each month. This simple growth tactic has been around for years in the email marketing industry and consists of five repeatable steps. Create an ebook. Build a landing page. Advertise the ebook. Deliver the ebook when someone subscribes. Measure success and iterate. Let's look at a few examples....

Top stories for bloggers, newsletter writers, and content creators. If there is an article you think should be included in this roundup, please reply with a link. No. 1: Former Apple Blog TUAW Uses AI for Content—What This Means for Bloggers The Unofficial Apple Weblog (TUAW), a well-known source of Apple news that shut down in 2015, has been revived as an AI-driven content site. The new TUAW publishes AI-generated articles with bylines of former writers, some of whom haven't worked there in...

The Paid, Ad-free Email Newsletter Playbook Boosts Revenue, Make Readers Happy Advertising and sponsorship revenue is a lifeline for your email newsletters. There is just one problem. Your readers are complaining about the ads. Here is the scenario. You have been diligently writing your weekly newsletter for months, and, finally, you have enough subscribers to attract a bonafide, paying sponsor. You proudly place the sponsor's logo and advertising copy near the top of your next issue and send...

Top stories for bloggers, newsletter writers, and content creators. If there is an article you think should be included in this roundup, please reply with a link. No. 1: Meta's Threads Turns One Today Anthony Cardillo wrote a "just the facts" report for Exploding Topics that describes Threads' growth in just one year. Launched in July 2023, Threads garnered 10 million users in just seven hours. However, growth has decelerated significantly since then. Currently, Meta is focusing on retaining...

Data Confirms What You Already Knew About Newsletter Ad Placement Data from more than one billion newsletter impressions demonstrates that ads near the top of an email message perform better than those below the first 1,000 vertical pixels. But you probably already guessed that. We all know how we read email newsletters. The newsletter opens at the top of the message in our email client. We scan the first bit, and if something catches our fancy, we read the whole thing. Thus, we are more...

Top stories for bloggers, newsletter writers, and content creators. If there is an article you think should be included in next week's roundup, please reply with a link. YMH CREATOR ROUNDUP SPONSOR Science Fiction Tees Make Connections Wearing a hard-core science fiction t-shirt is a calling card to other introverts and a way to make friends. If you know a science fiction nerd who needs to make friends, we recommend that you order a t-shirt now. Buy a T-shirt, Make a Friend No. 1: Smashing...

The Help-Hub-Hero Pyramid A decade-old YouTube content framework focused on audience growth is still an effective planning tool for content creators. Google included its Help, Hub, and Hero content-scheduling framework in an October 2015 YouTube Playbook aimed at helping businesses grow and engage an audience on the video-sharing platform. Help, Hub, and Hero were just one part of the playbook, but the framework's simplicity and easy-to-remember alliteration made it popular with content...

Creator Roundup Top stories for bloggers, newsletter writers, and content creators. Every Friday, we share five of our favorite content creation articles, videos, podcasts, or posts. If there is an article you think should be included in this roundup, please reply with a link. YMH CREATOR NEWS ROUNDUP SPONSOR Shop Science Fiction-themed T-shirts Find a hard-core take on science fiction art that is like an antidote for bland science fiction. Shop Now No. 1: Buffer's Guide to the YouTube...